fbpx

Taxation

Are Loyalty Programs Bad for Consumers?

Today, 89% of Canadians adhere to at least one loyalty program (also called a reward program), and 41% adhere to a program that is connected to a credit card. In other cases, such programs are connected to stand-alone loyalty cards or smartphone applications. Many critics maintain that these programs do not really offer any benefits for consumers, and suggest that they should be regulated. What is the truth of the matter, and what effects have such regulations had in countries that have adopted them?

Back to top