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Health Care

Health Care Entrepreneurship: Overcoming the Obstacles

For the past fifteen years, increases in health care spending have outpaced the growth of the Canadian economy. As a result, this spending takes up an increasing share of government budgets. The share of provincial and territorial program spending taken up by health care expenditures reached 37.7% in 2010. Not all sources of increased spending should be viewed as problems, of course. New medical technologies, for instance, even if sometimes quite expensive, can provide valuable services, and perhaps reduce other costs.

Viewpoint on the pharmaceutical industry’s promotional spending

The promotional activities of pharmaceutical companies are regularly the target of criticism. Certain commentators imply that these businesses as a group devote too many resources to the promotion of their products, at the expense of their investments in research and development (R&D). Others maintain that these promotional activities alter the prescribing habits of doctors, which leads to a needless or even harmful rise in the consumption of drugs. Do these criticisms stand up to scrutiny?

The Influence of Advertising on Consumption

In many countries around the world, governments are increasingly tempted to regulate the advertising industry. Whether in the name of consumer protection or health concerns, advertising for products that are perfectly legal must conform to ever stricter rules. Think of alcohol, tobacco or fast food, for example. This worldwide trend was recently highlighted by the head of planning for a well respected ad agency in the British newsweekly The Observer.

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